Benefit Insurance Marketing Rebrands as Bim Group to Reflect Expansion
To reflect the expanding scope of services its clients need and demand, Lexington, Kentucky-based Benefit Insurance Marketing is rebranding its operations as Bim Group. With the updated name, the region’s recognized market leader in full-service employee benefit consulting is unveiling a new logo and website to support the brand.
“As we approach four decades of service to our employer clients, we are proud to have earned a reputation as resolute negotiators and risk mitigation experts,” said L. Briggs Cochran, Bim Group President & CEO. “We remain committed to delivering these two core competencies with excellence while evolving and expanding our professional services as client’s demand.”
“As benefits comprise a larger percentage of total compensation, our clients are now demanding new and innovative ways to communicate benefits that increase employee comprehension and appreciation for their benefits. They are also demanding streamlined compliance solutions that adhere to the avalanche of new regulations impacting employer sponsored benefit plans. Particularly challenging are the client demands for innovative benefits that improve the clinical health of employees.”
“To meet the evolving needs”, Cochran said, “we are strategically changing our company name to reflect the expanding scope of services our dedicated team of professionals can deliver. As the Bim Group, we will continually strive to be Kentucky’s recognized market leader in employee benefit consulting.”
About Bim GroupFounded in 1980, Bim Group’s employee benefit practice serves 450-plus employer clients that provide benefits to more than 70,000 employees. Its clients represent broad diversification and include the health care, manufacturing, banking, higher education, construction, municipal/government, mining, and equine industries. Bim Group is a Partner Firm in United Benefit Advisors, which is the nation’s leading independent employee benefits advisory organization with more than 200 offices throughout the United States, Canada, and the United Kingdom. For more information please visit www.bimgroup.us