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Join Colonial Life for a Webinar on the Evolving Workforce and the Importance of Voluntary Benefits

Posted by: Meg Cipar    Dec 3, 2018

Our Strategic Carrier Alliance of the Month in December is Colonial Life. Join this month's webinar for UBA Partners on December 11 at 11:00 a.m. Eastern time to hear more about ways your clients can provide voluntary coverage benefits that align with the needs of a workforce that may span several generations.

Colonial Life LogoFor the first time in history, there are four generations in the workplace at the same time. And while you may be familiar with their different names – Traditionalists, Baby Boomers Generation X and Millennials – you may not understand just how different they really are or how the workforce is evolving in response to the preferences of the younger demographic.

Millennials are now the most dominant generation in the workforce. They are less motivated by remuneration and more by personal freedoms such as a flexible work environment or flexible schedule.

When seeking rewards outside of wages, having a solid benefits program is crucial to securing key talent. Organizations that use benefits as a strategic employment tool reported better overall company performance and above-average effectiveness in recruitment and retention compared with organizations that did not.

However, a “one size fits all” approach no longer appeals to younger workers who are expecting customization and personalization of benefits assembled according to their own tastes and needs.

The customization concept also appeals to Generation Z, which will account for one-third of the U.S. population by 2020. Generation Z expects businesses, brands and employers to be responsive to them. If they don’t feel appreciated, they move on.

Join Martie Summerford on December 11, at 11:00 am Eastern time, as she discusses the evolving workforce and how moving non-core benefits to voluntary benefits is one way your clients can provide more affordable coverage options while giving employees customized choices that align with their needs.

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Topics: Strategic Carrier Alliance, Colonial Life

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