United Benefit Advisors Insight and Analysis Blog

Make Your Employer Brand More Purposeful

Posted by: Bill Olson    Dec 13, 2018 1:09:20 PM

Branding is big news. Beyond hoping to boost sales and profits through consumer-facing brands, branding is also a critical component for companies in their roles as employers. As budgets are being made and communications planned for 2019, there are steps big and small you can take to make employer branding a priority for your team in the new year.

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Topics: Branding, Employer Branding, recruiting, talent retention, company culture, Job Interviews

Culture Questions

Posted by: Bill Olson    Dec 4, 2018 12:59:30 PM

With unemployment continuing at historically low numbers, it’s up to employers to win sought-after candidates. During an interview, employers are likely ready for the culture question. When asked about culture directly, according to an article in Fast Company, interviewers are quick to offer pat or polished answers.

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Topics: company culture, corporate culture, recruitment, recruiting

Giving Thanks in the Office

Posted by: Bill Olson    Nov 13, 2018 1:05:32 PM

While our personal lives may offer plenty of opportunities to give thanks, it's also important to make a habit of it in our professional lives, according to an article in the Cobb Business Journal. Few people in a study cited expressed gratitude for their work, and that might be because a culture of gratitude needs to be cultivated in the office, and from the top. Business leaders worried that giving thanks will be seen as hinting at a promotion, showing weakness, or failing to inspire hard work should take note of leaders like Richard Branson and Oprah Winfrey. Both view gratitude as an essential element of success and built empires by cultivating a culture of thankfulness. The data supports that mindset, with the vast majority of employees reporting they'd work harder for a more grateful boss.

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Topics: company culture, corporate culture, leadership

Shrinking Talent Pools Mean Shifting Hiring Strategies

Posted by: Bill Olson    Oct 16, 2018 12:45:32 PM

The labor market is tighter than ever, so people in hiring capacities need to be ready to win potential workers from competitors.

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Topics: Job Candidates, Job Interviews, recruiting, company culture, attracting talent