United Benefit Advisors Insight and Analysis Blog

Strategic Benefits Communication: The Power of Knowing your Audience—Part Two of a Five-Part Series

Posted by: Kevin D. Seeker, GBA    Mar 23, 2017 9:30:00 AM

In my last post, I discussed using employee engagement as a measurement of benefits communication success. We know employees have concerns about their financial well-being, and look to their employers for education about new and existing benefit options. This, of course, can present challenges at open enrollment, as well as year-round communication efforts.

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Topics: Open Enrollment, Sun Life Financial, group benefit plans, employee benefits advisors, benefits communication, Kevin D. Seeker, employee demographics

All That Glitters Is Not Gold in Employee Benefits

Posted by: Michael A. Fleck    Jan 19, 2017 10:54:03 AM

The Magpie Effect

Why does a magpie decorate its nest with shiny objects? The randomly gathered trinkets serve no practical purpose. Scientists suggest, and it seems likely, that these most intelligent of animals simply like the way they look.

When something is pleasing to the eye, we – like magpies – are drawn to it. Beauty can, and often does, cloud our critical assessment. This occurs in the world of benefits and benefits technology when we assume the outward appearance of an object (what we see) and what’s beneath the surface (what we get) are the same.

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Topics: Benefits Passport, employee benefits advisors, Michael Fleck, employee benefits technology, Magpie effect, user interface, group benefits platform

How to Realize the Full Potential of a Private Exchange

Posted by: Michael A. Fleck    Sep 1, 2016 10:30:00 AM

In Part 1 of this series, I took a few shots at some of the hype around private exchanges, but I still come down firmly on the “pro” side of the conversation.

Given the right circumstances, and by taking the right approach, a private exchange can deliver a tremendous amount of value while solving many of the challenges facing employers who wish to offer a sustainable and effective employee benefits program.

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Topics: employee benefits, private exchanges, Benefits Passport, UBA private exchange, employee benefits advisors, Hanna Global Services, Michael Fleck