UBA and TouchPoints Host Webinar on Benefits Communications for Mobile Users
Indianapolis, Ind., [Jan. 8, 2015] – Research shows that employees spend little time trying to understand health insurance benefits, however, employers are finding mobile devices to be a highly effective form of communication that may change employee interest. United Benefit Advisors (UBA) and TouchPoints are hosting a WisdomWorkplace webinar for HR professionals and employers, titled, “Should Benefit Communication Go Mobile? 3 Reasons Why the Answer is YES!” on Thursday, January 15, 2015, at 2:00 p.m. ET / 11:00 a.m. PT, exploring why mobile benefits communications should be implemented.
“Today, more than 4 billion (out of 6.8 billion) people own a mobile phone. This includes people across all socio-economic classes around the world,” says Chip Abernathy, CMO of TouchPoints. “They have become part of everyday life. In fact, statistics show that, on average, people check their phones more than 150 times each day! This technology is here to stay, and employers need to know how best to incorporate it into their employee communication strategy.”
Webinar attendees will learn trends in smartphone usage, new opportunities to reach mobile users, and how to create effective communications strategies to reach employees and dependents.
To register for the webinar, “Should Benefit Communication Go Mobile? 3 Reasons Why the Answer is YES!,” go to http://bit.ly/1K2ioPT and enter code UBATP for a $50 discount. This webinar has been submitted to the Human Resource Certification Institute to qualify for 1.25 recertification credit hours.
ABOUT THE PRESENTERS
As Chief Marketing and Operations Officer of Touchpoints, Chip is responsible for a diverse range of disciplines that include advertising, marketing, public relations, product development, customer relationships, sales support, strategic messaging, corporate identity, and promotions.
Jacque brings broad-based, relevant communication experience to Touchpoints. For more than 25 years, she has worked with clients worldwide to develop strategies that deliver demonstrable value by driving employee and organizational change. Her capabilities include HR communication, Web-based communication, video, print, and management consulting and support.
ABOUT UNITED BENEFIT ADVISORS
United Benefit Advisors is the nation’s leading independent employee benefits advisory organization with more than 200 offices throughout the United States, Canada and the United Kingdom. As trusted and knowledgeable advisors, UBA Partners collaborate with more than 2,000 fellow professionals to deliver expertise, thought leadership and best-in-class solutions that positively impact employers and make a real difference in the lives of their employees and families. Employers, advisors and industry-related organizations interested in obtaining powerful results from the shared wisdom of our Partners should visit UBA online at http://www.UBAbenefits.com.
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