United Benefit Advisors Insight and Analysis Blog

In previous posts, I have talked about several aspects of strategic benefits communication. Now it’s time to put those strategies into action. As we approach enrollment season, let’s look at five key steps to ensuring this year’s open enrollment is successful for you and your employees.

Topics: Open Enrollment, benefits communication, employee communication, voluntary benefits

Many employers have invested in benefits administration systems to streamline their processes and connectivity with payroll systems as well as external vendors. From an efficiency and reporting perspective, this works wonderfully. However, when it comes to leveraging that technology for open enrollment and benefits communication, there can be gaps that limit effectiveness.

Topics: benefits enrollment, benefits communication, enrollment technology, employee benefits technology

So far in our blog series we have discussed measuring success in communicating benefits as well as personalizing communications to employees and their needs. This month, we will look at how voluntary products have evolved to complement your overall benefit plan design.

Topics: employee benefit communication, voluntary benefits, benefit plan design, total rewards package

In my last post, I discussed using employee engagement as a measurement of benefits communication success. We know employees have concerns about their financial well-being, and look to their employers for education about new and existing benefit options. This, of course, can present challenges at open enrollment, as well as year-round communication efforts.

Topics: benefits communication, group benefit plans, employee benefits advisors, Open Enrollment, employee demographics, Kevin D. Seeker, Sun Life Financial

Last fall I had the pleasure of hosting a UBA WisdomWorkplace webinar called “Success in Voluntary through Strategic Benefits Communication.” I discussed recent Sun Life survey data regarding employee engagement and understanding of the value of voluntary benefits.

In the world of voluntary insurance carriers, success in voluntary benefits can be measured in various ways. A key metric is employee participation. For carriers, this is important because the greater the employee participation in a voluntary product, the better the spread of risk, which leads to appropriate margins and sustainable pricing.

Topics: benefits communication, employee engagement, voluntary benefits, employee participation, Kevin D. Seeker, Sun Life Financial