United Benefit Advisors Insight and Analysis Blog

Kevin D. Seeker, GBA

AVP, Benefit Communication, Sun Life Financial
A UBA Strategic Partner

Recent Posts

Strategic benefits communication: Five key steps to success this open enrollment season

Posted by: Kevin D. Seeker, GBA    Aug 16, 2017 9:30:00 AM

In previous posts, I have talked about several aspects of strategic benefits communication. Now it’s time to put those strategies into action. As we approach enrollment season, let’s look at five key steps to ensuring this year’s open enrollment is successful for you and your employees.

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Topics: employee communication, voluntary benefits, Open Enrollment, benefits communication

Strategic Benefits Communication: Leverage Technology, But Keep It Personal – Part Four of a Five-Part Series

Posted by: Kevin D. Seeker, GBA    Jul 7, 2017 9:30:00 AM

Many employers have invested in benefits administration systems to streamline their processes and connectivity with payroll systems as well as external vendors. From an efficiency and reporting perspective, this works wonderfully. However, when it comes to leveraging that technology for open enrollment and benefits communication, there can be gaps that limit effectiveness.

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Topics: benefits communication, employee benefits technology, benefits enrollment, enrollment technology

Strategic Benefits Communication: Integrating Voluntary Products Into Benefit Planning – Part Three of a Five-Part Series

Posted by: Kevin D. Seeker, GBA    May 16, 2017 9:30:00 AM

So far in our blog series we have discussed measuring success in communicating benefits as well as personalizing communications to employees and their needs. This month, we will look at how voluntary products have evolved to complement your overall benefit plan design.

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Topics: voluntary benefits, benefit plan design, total rewards package, employee benefit communication

Strategic Benefits Communication: The Power of Knowing your Audience—Part Two of a Five-Part Series

Posted by: Kevin D. Seeker, GBA    Mar 23, 2017 9:30:00 AM

In my last post, I discussed using employee engagement as a measurement of benefits communication success. We know employees have concerns about their financial well-being, and look to their employers for education about new and existing benefit options. This, of course, can present challenges at open enrollment, as well as year-round communication efforts.

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Topics: Open Enrollment, Sun Life Financial, group benefit plans, employee benefits advisors, benefits communication, Kevin D. Seeker, employee demographics

Strategic Benefits Communication: How Do You Measure Success?

Posted by: Kevin D. Seeker, GBA    Feb 21, 2017 9:30:00 AM

Last fall I had the pleasure of hosting a UBA WisdomWorkplace webinar called “Success in Voluntary through Strategic Benefits Communication.” I discussed recent Sun Life survey data regarding employee engagement and understanding of the value of voluntary benefits.

In the world of voluntary insurance carriers, success in voluntary benefits can be measured in various ways. A key metric is employee participation. For carriers, this is important because the greater the employee participation in a voluntary product, the better the spread of risk, which leads to appropriate margins and sustainable pricing.

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Topics: employee engagement, voluntary benefits, Sun Life Financial, benefits communication, Kevin D. Seeker, employee participation