United Benefit Advisors Insight and Analysis Blog

Strategic Benefits Communication: The Power of Knowing your Audience—Part Two of a Five-Part Series

Posted by: Kevin D. Seeker, GBA    Mar 23, 2017 9:30:00 AM

In my last post, I discussed using employee engagement as a measurement of benefits communication success. We know employees have concerns about their financial well-being, and look to their employers for education about new and existing benefit options. This, of course, can present challenges at open enrollment, as well as year-round communication efforts.

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Topics: Open Enrollment, Sun Life Financial, group benefit plans, employee benefits advisors, benefits communication, Kevin D. Seeker, employee demographics

Strategic Benefits Communication: How Do You Measure Success?

Posted by: Kevin D. Seeker, GBA    Feb 21, 2017 9:30:00 AM

Last fall I had the pleasure of hosting a UBA WisdomWorkplace webinar called “Success in Voluntary through Strategic Benefits Communication.” I discussed recent Sun Life survey data regarding employee engagement and understanding of the value of voluntary benefits.

In the world of voluntary insurance carriers, success in voluntary benefits can be measured in various ways. A key metric is employee participation. For carriers, this is important because the greater the employee participation in a voluntary product, the better the spread of risk, which leads to appropriate margins and sustainable pricing.

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Topics: employee engagement, voluntary benefits, Sun Life Financial, benefits communication, Kevin D. Seeker, employee participation