United Benefit Advisors Insight and Analysis Blog

Strategic Benefits Communication: The Power of Knowing your Audience—Part Two of a Five-Part Series

Posted by: Kevin D. Seeker, GBA    Mar 23, 2017 9:30:00 AM

In my last post, I discussed using employee engagement as a measurement of benefits communication success. We know employees have concerns about their financial well-being, and look to their employers for education about new and existing benefit options. This, of course, can present challenges at open enrollment, as well as year-round communication efforts.

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Topics: Open Enrollment, Sun Life Financial, group benefit plans, employee benefits advisors, benefits communication, Kevin D. Seeker, employee demographics