United Benefit Advisors Insight and Analysis Blog

Strategic Benefits Communication: How Do You Measure Success?

Posted by: Kevin D. Seeker, GBA    Feb 21, 2017 9:30:00 AM

Last fall I had the pleasure of hosting a UBA WisdomWorkplace webinar called “Success in Voluntary through Strategic Benefits Communication.” I discussed recent Sun Life survey data regarding employee engagement and understanding of the value of voluntary benefits.

In the world of voluntary insurance carriers, success in voluntary benefits can be measured in various ways. A key metric is employee participation. For carriers, this is important because the greater the employee participation in a voluntary product, the better the spread of risk, which leads to appropriate margins and sustainable pricing.

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Topics: employee engagement, voluntary benefits, Sun Life Financial, benefits communication, Kevin D. Seeker, employee participation