The Magpie Effect
Why does a magpie decorate its nest with shiny objects? The randomly gathered trinkets serve no practical purpose. Scientists suggest, and it seems likely, that these most intelligent of animals simply like the way they look.
When something is pleasing to the eye, we – like magpies – are drawn to it. Beauty can, and often does, cloud our critical assessment. This occurs in the world of benefits and benefits technology when we assume the outward appearance of an object (what we see) and what’s beneath the surface (what we get) are the same.