Each year can bring new challenges for successfully implementing and marketing a modern employee benefits package. Participation is critical—without it, companies cannot offer the kind of benefit savings that they are expected to. Add this to the state of the “talent crisis” as it stands with the current job market, and your HR team has quite a tall order. There are many skill shortages in today’s labor market, which makes it easier for employees to jump from job to job in search of better compensation and benefits.