Knowing how to code or being well versed in Artificial Intelligence or Virtual Reality are some ways for a recruit or employee to set themselves apart. In many companies, though, it’s soft skills like time management, public speaking and oral communication, leadership, and even emotional intelligence that are desperately needed, according to the LinkedIn 2018 Emerging Jobs Report.

Most Partners of United Benefit Advisors (UBA) and their clients have benefits enrollment down pat. They know what to communicate to employees, and when. Employees, too, are usually familiar with the process. For example, they know what to expect when they start comparing their medical plan options to their 401(k) contributions. But not all benefits are created equally. Some require more communication, understanding, and detail. Long-term care insurance (LTCi) is one of those products. More than any other benefit, it calls for well-thought-out employee education.