United Benefit Advisors Insight and Analysis Blog

Across industries, design thinking has continued its rise in popularity. At its core, design thinking is about centering people in the creation of products. Whatever you’re designing, whether a process or a tool, connecting your work to the people who will use it makes a better solution.

“Design thinking” is a fairly common term. Even if the phrase is new to you, it’s reasonably easy to intuit how it works: design thinking is a process for creative problem solving, utilizing creative tools like empathy and experimentation, often with a strong visual component. The term dates from 1968 and was first used in The Sciences of The Artificial, a text written by Nobel Laureate Herbert Simon.