United Benefit Advisors Insight and Analysis Blog

Make Your Employer Brand More Purposeful

Posted by: Bill Olson    Dec 13, 2018 1:09:20 PM

Branding is big news. Beyond hoping to boost sales and profits through consumer-facing brands, branding is also a critical component for companies in their roles as employers. As budgets are being made and communications planned for 2019, there are steps big and small you can take to make employer branding a priority for your team in the new year.

Read More

Topics: Branding, Employer Branding, recruiting, talent retention, company culture, Job Interviews

Shrinking Talent Pools Mean Shifting Hiring Strategies

Posted by: Bill Olson    Oct 16, 2018 12:45:32 PM

The labor market is tighter than ever, so people in hiring capacities need to be ready to win potential workers from competitors.

Read More

Topics: Job Candidates, Job Interviews, recruiting, company culture, attracting talent

Leveraging Generational Factors for Overall Success

Posted by: Bill Olson    Sep 11, 2018 12:53:35 PM

No matter what your office looks like—in a gig economy or a more traditional one, with or without AI—interviews will be a part of the culture. Learning about best practices benefits everyone, whether you are the interviewer or the interviewee. Especially at busy times, it can be easy to forget that an interview isn’t simply to learn about potential coworkers. In fact, a solid interview often uncovers and develops potential growth strategies for future-looking companies.

 

Read More

Topics: job search, Job Interviews, Interview Questions

To Identify the Best Candidate, Ask the Right Questions

Posted by: Bill Olson    Jul 3, 2018 1:01:48 PM

Are the questions you’re asking potential employees truly helping you identify the best candidate? Increasingly, employers are learning that questions don’t need to be interesting, just effective. Instead of asking a candidate about their favorite superhero, which is essentially another way of asking them what their super power would be, ask them what they like to do for fun. Ask about the good they care about in the world.

Read More

Topics: Job Candidates, Job Interviews, Interview Questions