United Benefit Advisors Insight and Analysis Blog

5 Social Media Tips For Insurance Brokers

Posted by: Neil Mammele    Oct 11, 2018 12:43:43 PM

Social media and insurance brokers, a match made in heaven? Believe it or not, this dynamic duo is far from an oxymoron. In fact, claiming professional pages on social media channels is not only a common marketing tactic but a marketing best practice. Though people do not want to be actively sold to via social platforms, they are used to having relevant brand content mixed in with posts from their friends and family. So, how can you blend in with the best and provide a killer social experience? Follow these five tips for social media success:

 

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Topics: social media, insurance brokers, Marketing

Habit-Forming Tech

Posted by: Bill Olson    Aug 2, 2018 12:54:31 PM

With apologies to singer Robert Palmer, you might as well face it, you’re addicted to technology. We all love our various smart devices, and it seems that we can’t live without them, but what is causing this addiction?

An article on CNN’swebsite titled, “How to resist technology addiction” equates digital products like social media websites, video games, and mobile apps to more traditional addictions like food, alcohol, and smoking. In fact, these digital products use a technique more closely associated with gambling in that they are engineered to keep you hooked.

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Topics: technology, Technology Addiction, social media

Can Employers Access Current or Prospective Employee Social Media Accounts?

Posted by: Bill Olson    Dec 1, 2015 12:00:00 PM

We’ve become a very connected society, but that doesn’t mean we want to share everything with everybody. Take, for example, your social media site (e.g., Facebook, Twitter, LinkedIn, etc.). Typically, you have a select network of individuals with whom you want to connect and share your life, thoughts, and opinions. But what happens when a current or prospective employer wants access to your social media account either as a “friend” or by demanding your login and password information?

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Topics: social media, employee social media use