United Benefit Advisors Insight and Analysis Blog

Make Your Employer Brand More Purposeful

Posted by: Bill Olson    Dec 13, 2018 1:09:20 PM

Branding is big news. Beyond hoping to boost sales and profits through consumer-facing brands, branding is also a critical component for companies in their roles as employers. As budgets are being made and communications planned for 2019, there are steps big and small you can take to make employer branding a priority for your team in the new year.

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Topics: Branding, Employer Branding, recruiting, talent retention, company culture, Job Interviews

How to Be a Magnetic Organization

Posted by: Joan Morehead, SHRM-SCP    Jul 11, 2017 9:30:00 AM

When we hear something’s magnetic, it’s likely the first thought that comes to mind is attraction. By definition, a magnetic force is the attraction or repulsion that arises between electrically charged particles because of their motion. What perfect framing for an organization – the desire to attract (or repel) people to help advance your organization. With this framing comes the assumption that there’s motion, which is, hopefully, a result of intentional action.

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Topics: organizational management, motivation, talent retention

How The Marketing of Health Benefits Has Changed

Posted by: Bill Olson    Sep 4, 2014 12:46:00 PM

By Mathew Augustine, GPHR, REBC
CEO, Hanna Global Solutions

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Topics: employee engagement, benefit communication, benefit consultants, benefit management, compliance with health care reform, employee health, group health insurance, healthcare consumerism, health plan compliance, health reimbursement account, HRA administration, insurance solutions, medical plan, talent retention