Over the last year, UBA underwent an intensive process of reimagining the UBA brand to reflect our success and to envision our future. We're thrilled with the results, and have been anxiously awaiting the chance to show you.

Hours of conversations, rounds of brainstorming, and plenty of visualizing about what's next for UBA and our collaborative community of independent benefit advisors led us to a new logo, refreshed brand colors, and modern and engaging imagery.

The time is finally here to make the new branding available. Partner Firm and Charter Partner Firm logos, email signature templates and Brand Guidelines are available for download from AdEase. Log in to AdEase and select About UBA > Logos.

The story behind the new brand

We wanted to capture the essence of UBA’s mission and spirit while positioning the brand for continued success. Our new logo and other brand materials communicate collaboration, growth, and our unique community ecosystem.

As Peter Weber, UBA President said, “The new UBA brand is rooted in an understanding of our collective history, which helps ground our future growth in our common beliefs and shared mission.”

Curious about the inspiration? The new logo, which features a globe in compelling blue hues, is built with lines joining one another to represent individuals working together. This mark encompasses the integral connection of the individual Partner firms. Together, the varying elements of the logo highlight how UBA and Partners work Better Together.

We’re grateful for all of you on this journey with us. We are excited to showcase our vision for the next phase of collaboration and community.

Questions? Please contact UBA Support at support@ubabenefits.com.