Keynote speakers are the centerpiece of the UBA Fall Conference and we had one of the country's leading social media experts! If you happened to miss Tara Hunt's presentation, Understanding the Customer Journey in the Social Era,then read on to learn how you can utilize her expertise.

Tara's Social Media Presentation

You've probably heard enough about social media and how you need to be on it by now, so it's a good thing that this presentation isn't another pitch in that direction. However, you aren't completely off the hook. Times have changed and so have consumer behavior, expectations, and journeys, and the biggest driver of these changes has been the social web.

Tara's presentation, which you can download here, will show you how social media is core to your customers' lives and give you guidance as to how you can leverage it to get in front of those customers, build relationships, and grow your business.

YouTube Channels Recommended by Tara:

• No Dumb Questions with Nancy Graham
• Common Sense Investing with Ben Felix
• Do It Together Financial Planning with Peter Guay
• Family Matters with Tony Layton
• Your Money, Your Choices with Susan Daley

About Tara Hunt

With more than 18 years of experience in market research and strategy on both the client and agency side, Tara Hunt is the author of the book The Power of Social Networking: Using the Whuffie Factor to Build Your Business, which has been translated into seven languages. She was named one of 2013's Entrepreneurial Women to Watch by Entrepreneur Magazine, and one of the Most Influential Women in Technology in Fast Company.

Hunt not only talks the talk of building an online community, she also walks the walk. She's currently the president of Truly Social, Inc. She is a LinkedIn Influencer, followed by over 152,000 people. Her Slideshare presentations have been viewed over 1.7 million times. She is in the top five percent of Twitter users worldwide with over 52,000 followers, and she produces a regular Web series on YouTube called Truly Social, which has almost 5,000 subscribers. Hunt has also been a speaker at notable conferences such as SXSW Interactive (2008, 2009, 2011) and TEDxConcordia (2011).

UBA Fall Conference Recap

Click here, or the button below, to access the materials from the UBA Fall Conference including presentations, videos, exhibitor drawing winners, and more!

We'd love to see you at the next UBA conference! Click the following link for a complete listing of all upcoming UBA conferences.