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Colonial Life - Building Persistency

Posted by: Geoff Mukhtar    May 15, 2017

UBA Strategic Partner of the Month

Growing your public sector block of business

For more than 75 years, Colonial Life has helped America's workers preserve and protect the vitally important things they've worked so hard to build.

CL-logo-blue.pngDuring this time, we've grown specific areas of expertise that help to make growing your business easier, including finding solutions for public sector entities.

We've helped state agencies, local governments and school districts make better use of their employee benefits budgets since 1955.

In fact, when we began working with the State highway Patrol in North Carolina at that time, we had no idea we'd become such a part of the community and work so closely with government agencies and organizations.

It's become part of our DNA and one of the most rewarding cornerstones of our corporate culture. It's also proven to be the most challenging environment that we could find to compete in.

The budgets are tighter. The demands are higher. And we've learned that if our products and services can meet the rigors of the public sector, they'll work for our commercial clients as well.

For example, school systems often have to enroll teachers before or after a full day of classes while working in maintenance staff, cafeteria workers and administrators across several campuses in a coordinated and efficient fashion.

We can manage that, easily.

If you don't work with the public sector and you want to know how to break into that market - we can give you some insights and strategies to help with that. We've seen the public sector become a great new market for a lot of brokers.

The persistency rate is generally higher in the public sector since employees typically have longer tenure, averaging close to 10 years within the organization, as opposed to private sector employers where turnover is much more frequent.

With our experience, reputation, and capabilities, we're taking the industry to a new place - somewhere that's more simple, modern and personal.

Learn how we can help grow your business today! Visit the Colonial Life page on the UBA Wisdom Network.

Topics: Strategic Partner

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