Turn Your State Benchmarking Data into a Publicity and Prospecting Gold Mine
New UBA Health Plan Survey Partner Marketing Package!

UBA has made available a NEW marketing package for Partners based on the state benchmarking data from the UBA Health Plan Survey. In just a short time, the blogs and press release related to this data have generating significant nationwide media attention, making this one of the top survey campaigns.

Because of the strong interest in this topic, we highly recommend that you leverage it to attract Web traffic, media interest, and potential new clients. We have already received inquiries from major media outlets, including Employee Benefit News, about interviews for UBA Partners.

Some ways in which to leverage the UBA Health Plan Survey marketing materials:

• Customize the press release to include a statement about how your state fared from 2015 to 2016.
• Add an "offer" for prospects to the materials that they can contact you for a benchmarking report so they can compare their rates to peers in their state, industry, and of similar size.
• Customize the materials to remind your prospects that UBA Partners offer approximately a 44 percent savings when comparing proposed rates to final rates, so you can help them at the bargaining table.

To discuss additional ways to leverage the UBA Health Plan Survey marketing materials in your specific market, or to walk through the materials and discuss your state results, please email Marianne Stook, Account Executive at fisherVista at mstook@fishervista.com.

How to Access the Package

To download the marketing materials, click here, or log in to the UBA AdEase portal and click on the Surveys icon on the home page, then select Health Plan Survey > 2016 Health Plan Survey Communications > 2016 Survey Package 5 – Benchmarking by region, industry, size.

Get Involved in the Discussion

UBA is currently promoting the state rankings data. We’ve designed a social media plan to drive traffic regarding our survey, the UBA brand, and the Power of Partners. Please join us in creating a viral discussion. Simply cut and paste any of the drafted messages on your social media pages (feel free to personalize).